How to Select The Best MLM Company For You – Part 1 – The Products

Monday, January 4th, 2010 at 4:04 am

Millions of people every single day log onto the internet in search of a home based business or a way of succeeding in their current network marketing company.

All too often people in network marketing are jumping from one deal to the next hottest deal in the hopes of making big bucks and that this new deal is “the one.”

Unfortunately what these people don’t realize is that jumping from one company to the next with the change of the wind isn’t going to bring them any success, let alone the big bonus checks. Choosing the right network marketing company is just as important as choosing the right system, team, and leader to join.

Evaluating a MLM Company should be a logical business decision, not one that is based on all the “hype” that may be clouding the underlying meat and potatoes. There are two questions you should ask yourself when trying to select the best MLM Company for you.

Question 1: If you were not taking part in the business opportunity, would you buy this product or service anyway?

Think about this for a second….and if your answer is “No” you better start looking for another company. If the opportunity that you are involved in isn’t promoting a product or service that you believe in or would use for yourself, you’re just setting yourself up for failure.

In Network Marketing, the driving force behind moving any product or service are the stories people share of their own personal experience with their company’s product/service. Think about it, when someone asks you “Are you using these products/services?” or “Are these products/services any good?” You better answer with a firm “Yes”, if you can’t, they’re probably not going to get involved. Now if you can look that person in the eye and give them a truthful yes, you can move onto Question 2.

Question 2: Would you buy that product/service at that price? If you wouldn’t purchase that product/service on the open market for the price your company is selling it for, chances are no one else will either. If you think people will pay more for a product because there is a possible bonus check that might come along with it, think again.

People that get into a MLM Company with an overpriced product just because they get all caught up in the “hype” tend to be the same people who are out of business a few months later with nothing more than a garage full of products.

Now don’t miss understand me here, this doesn’t mean that your MLM Company has to sell the products cheaper than other places where people can purchase it. You and other people must be willing to pay that price because the value is there.

Remember, ask yourself “Would I buy this product if I wasn’t going to get paid for it?” and “Does the product/service have fair value.
Now if you can answer yes to both of those questions, here are a few other things to keep in mind when it comes to a MLM Company’s products or services:

Are they unique and exclusive? It’s definitely a plus if the only place someone can purchase the product is if it’s through your company. If someone can walk into a retail store or find it online, your company better be offering it at a substantially lower price.

Are the products consumable? You basically want something that people are going to order over and over again, typically on a monthly basis. If your company’s product is water filters or jewelry, chances are people aren’t going to be replenishing their supply as often as you’d like, and the repeat volume will be tough to maintain. This is why there are a ton of companies who sell juice, vitamins, shampoo, skin care lotions, etc. These are products that people will consume on a regular basis and have the likelihood of being purchased over and over again. Another type of consumable product may be a service that people use on a monthly basis. If it’s a service that people are already using, but can get from your company for the same or better value, this is something to consider.

What are the typical monthly volumes for the products your company markets? This is an important question as your bonus checks will be in direct proportion to the monthly product volume from the people in your network as well as from their customers.

These are all very important points to consider when looking at the products during your evaluation of a MLM Company. Many people will tell you that the product doesn’t matter; it’s the compensation plan that drives growth. This may be true during the hype stage, but when the smoke and mirrors clear, it’s the people’s emotional connection with the product that will drive long term growth.

No matter what company you choose, if you don’t have a system for generating a constant flow of leads, you’ll find yourself constantly banging your head against the wall. Put your info in the form to the right and get FREE access to my 8 Day MLM Traffic Revolution Training, and you’ll have more leads and traffic for your business than you can handle!